Recently someone asked us when we will launch a new collection. Our answer is never. Because we don't think in collections. We think in chapters. Let us explain what this means.
We make sure that everything complements.
The fashion industry is still highly focused on consumers purchasing more and more often. How? By convincing consumers that the "old" collection is outdated and the new styles are what you need to be wearing today.
As a result, consumers expect discounts on old collections. This is not sustainable AT ALL. It supports overproduction and incentivises overconsumption. This results in more and more waste.
This is our vision: In a book, all chapters complement each other. Together they create a more interesting story. The same goes for everything we produce. We make sure that everything complements.
So don't worry. We will add more pieces, and you will be able to mix 'n match them with the Chapter I pieces. Just like all the pieces of the Chapter I collection complement each other. 💕
